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Basics Marketing 01: Consumer Behaviour - Hayden Noel


Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, an



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Basics Marketing 01: Consumer Behaviour - Hayden Noel


Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, an