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Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response - Marco Santello


Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising disco



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Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response - Marco Santello


Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising disco